Campaign Management
The Vertis MRM system’s central component, the Campaign Management application, is a web-based workflow management tool that supports an innovative, multi-tiered approach to managing integrated marketing campaigns, promotions, events, projects, and information. The application supports:

• Implementation of your business process into task-based workflows for diverse user communities
• Sharing information across projects and levels within a campaign or initiative
• Automated approvals for budgets, bids, briefs, and creative materials
• Configurable/customizable cost-accounting capability to reconcile budgets, estimates, and actual costs
• Automated email notifications for task and project events
• Secure process for soliciting and managing vendor bids
• Vendor assessments
• Web portal for clients and executives to review confidential creative materials
• Extensive reporting
• Easy access to all relevant information, whether you're an executive looking at the entire campaign or a user completing a task
• Integrated soft proofing of high-resolution files with annotations synchronized across reviewers and with the proofing task
• Archival of project files to the Content Management application

The application's rich feature set is configured specifically for each customer's requirements for data, document management, workflows, cost accounting, and reporting. Additional customization is available to interface with a customer’s IT data systems.